Why Transparency Matters For Today's Marketing-Driven Companies
Aleks Farseev, an Entrepreneur, Professor, Keynote Speaker and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite, published new Forbes Tech Council post on transparency within the changing landscape of advertising.
5 takeouts from the article:
💡 Optimizing Effectiveness Over Commoditization: The focus on advertising effectiveness marks a paradigm shift from treating ads as mere commodities. Achieving this effectiveness, especially in Asia, demands a deep understanding of the evolving market dynamics, steering away from conventional practices.
💡 Digital Advertising Precision: Traditional bulk purchasing methods no longer hold sway in the digital advertising arena. Precision and optimization reign supreme, with every cent spent meticulously tracked and enhanced for tangible business outcomes.
💡 AI's Growth Trajectory: The "AI for Marketing" sector is set for exponential growth, particularly in Southeast Asia. AI integration streamlines data analysis, customer engagement, and campaign performance, ushering in a new era of operational excellence.
💡 Transparency Reshaping Marketing: Transparency, driven by AI, reshapes marketing strategies, emphasizing ethical practices and authentic communication. By prioritizing data integrity and customer trust, businesses gain a competitive edge in the digital realm.
💡 Redemptive Entrepreneurship: Embracing transparency and data-driven decision-making defines a new era in advertising. By prioritizing clients' success over short-term gains and leveraging automation for enhanced transparency, businesses foster genuine relationships and redefine success.
To read the full version – please follow the link: https://lnkd.in/dZehKAZb
Aleks Farseev, an Entrepreneur, Professor, Keynote Speaker and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite, published new Forbes Tech Council post on transparency within the changing landscape of advertising.
5 takeouts from the article:
💡 Optimizing Effectiveness Over Commoditization: The focus on advertising effectiveness marks a paradigm shift from treating ads as mere commodities. Achieving this effectiveness, especially in Asia, demands a deep understanding of the evolving market dynamics, steering away from conventional practices.
💡 Digital Advertising Precision: Traditional bulk purchasing methods no longer hold sway in the digital advertising arena. Precision and optimization reign supreme, with every cent spent meticulously tracked and enhanced for tangible business outcomes.
💡 AI's Growth Trajectory: The "AI for Marketing" sector is set for exponential growth, particularly in Southeast Asia. AI integration streamlines data analysis, customer engagement, and campaign performance, ushering in a new era of operational excellence.
💡 Transparency Reshaping Marketing: Transparency, driven by AI, reshapes marketing strategies, emphasizing ethical practices and authentic communication. By prioritizing data integrity and customer trust, businesses gain a competitive edge in the digital realm.
💡 Redemptive Entrepreneurship: Embracing transparency and data-driven decision-making defines a new era in advertising. By prioritizing clients' success over short-term gains and leveraging automation for enhanced transparency, businesses foster genuine relationships and redefine success.
To read the full version – please follow the link: https://lnkd.in/dZehKAZb