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Why Transparency Matters For Today's Marketing-Driven Companies

Why Transparency Matters For Today's Marketing-Driven Companies

Aleks Farseev, an Entrepreneur, Professor, Keynote Speaker and the CEO of SoMonitor.ai, a generative AI Competitor Analysis Suite, published new Forbes Tech Council post on transparency within the changing landscape of advertising.

5 takeouts from the article:

💡 Optimizing Effectiveness Over Commoditization: The focus on advertising effectiveness marks a paradigm shift from treating ads as mere commodities. Achieving this effectiveness, especially in Asia, demands a deep understanding of the evolving market dynamics, steering away from conventional practices.

💡 Digital Advertising Precision: Traditional bulk purchasing methods no longer hold sway in the digital advertising arena. Precision and optimization reign supreme, with every cent spent meticulously tracked and enhanced for tangible business outcomes.

💡 AI's Growth Trajectory: The "AI for Marketing" sector is set for exponential growth, particularly in Southeast Asia. AI integration streamlines data analysis, customer engagement, and campaign performance, ushering in a new era of operational excellence.

💡 Transparency Reshaping Marketing: Transparency, driven by AI, reshapes marketing strategies, emphasizing ethical practices and authentic communication. By prioritizing data integrity and customer trust, businesses gain a competitive edge in the digital realm.

💡 Redemptive Entrepreneurship: Embracing transparency and data-driven decision-making defines a new era in advertising. By prioritizing clients' success over short-term gains and leveraging automation for enhanced transparency, businesses foster genuine relationships and redefine success.

To read the full version – please follow the link: https://lnkd.in/dZehKAZb
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