Aleks Farseev, CEO of SoMin.ai has recently released his new article on Forbes, explaining which metrics to look at when optimizing your digital advertising campaigns on Meta and TikTok
The knowledge he has shared was derived from their experience of managing hundreds of millions of dollars of primarily performance advertising campaigns via long-tail targeting and AI automation.
Have a nice read: https://www.forbes.com/sites/forbestechcouncil/2023/12/08/mastering-social-media-advertising-a-comprehensive-guide-to-metrics-and-optimization/?sh=7d87153d26d9
The knowledge he has shared was derived from their experience of managing hundreds of millions of dollars of primarily performance advertising campaigns via long-tail targeting and AI automation.
Have a nice read: https://www.forbes.com/sites/forbestechcouncil/2023/12/08/mastering-social-media-advertising-a-comprehensive-guide-to-metrics-and-optimization/?sh=7d87153d26d9