Forbes Technology Council Council published a new article by SoMin.ai's CEO Aleks Farseev.
Redemptive Marketing: The Path To Resolving Transparency And Performance Dilemmas In Digital Advertising.
5 highlights from the article:
📌 Transparency and Performance Issues: In a survey of over 100 global business owners, 40% reported dissatisfaction with digital marketing performance, and 28% highlighted transparency issues as their top concern. This indicates a significant gap between promised and actual outcomes, creating distrust in agencies.
📌 Misaligned Metrics: Often, the metrics used to measure ad performance do not align with business objectives. For example, optimizing for clicks rather than sales can lead to ineffective campaigns. True transparency requires metrics that correlate directly with business goals.
📌 Deceptive Practices: Some agencies manipulate metrics to present misleading performance results. This practice undermines trust and stifles innovation, with agencies clinging to outdated models rather than seeking genuine solutions.
📌 Leveraging AI for Trust: Advancements in AI and large language models can pre-evaluate ads, analyze past data, and identify new marketing personas. This technology can help agencies deliver measurable results, fostering trust and improving decision-making.
📌 Shifting Industry Culture: Embracing redemptive marketing can transform the industry from one driven by deceit to one based on trust. This approach encourages long-term, genuine partnerships, enhancing efficiency and making the industry more rewarding for all involved.
To read the full version — follow the link: https://lnkd.in/dwUx5R7p
Redemptive Marketing: The Path To Resolving Transparency And Performance Dilemmas In Digital Advertising.
5 highlights from the article:
📌 Transparency and Performance Issues: In a survey of over 100 global business owners, 40% reported dissatisfaction with digital marketing performance, and 28% highlighted transparency issues as their top concern. This indicates a significant gap between promised and actual outcomes, creating distrust in agencies.
📌 Misaligned Metrics: Often, the metrics used to measure ad performance do not align with business objectives. For example, optimizing for clicks rather than sales can lead to ineffective campaigns. True transparency requires metrics that correlate directly with business goals.
📌 Deceptive Practices: Some agencies manipulate metrics to present misleading performance results. This practice undermines trust and stifles innovation, with agencies clinging to outdated models rather than seeking genuine solutions.
📌 Leveraging AI for Trust: Advancements in AI and large language models can pre-evaluate ads, analyze past data, and identify new marketing personas. This technology can help agencies deliver measurable results, fostering trust and improving decision-making.
📌 Shifting Industry Culture: Embracing redemptive marketing can transform the industry from one driven by deceit to one based on trust. This approach encourages long-term, genuine partnerships, enhancing efficiency and making the industry more rewarding for all involved.
To read the full version — follow the link: https://lnkd.in/dwUx5R7p