By 2018, we had already set our sights on our next project, the MOBA game Zombie Donuts. At that time, Supercell's Brawl Stars was in its soft launch phase, and it was apparent to us that brawlers were going to be the next big thing. As fate would have it, this proved to be quite correct.
We had big plans in mind for Zombie Donuts, including a collaboration with legendary American actor Danny Trejo. Gordei, the project's mastermind, sought to push the envelope in terms of visual style, while the game itself was designed to incorporate a blend of brawler mechanics, zombie apocalypse tropes, and the use of donuts as currency.
Within a mere three months, we managed to construct the prototype of Zombie Donuts just in a flat in St Petersburg. We proceeded to playtest it and found that it was both engaging and fun. So we concluded that it was well worth the effort we had invested in the project so far.
Armed with our prototype, we pitched it to several potential investors and ultimately managed to secure support from three business angels, each of whom contributed a sum of $50,000.
We put this capital to work immediately, investing in the development of the game as well as strategies to drive traffic and gather our first batch of metrics. What was truly remarkable was that people were returning to the game the very next day, despite there being little to no new content available for them to explore.
With solid metrics now in our favor, we had little trouble garnering interest from additional investors. The most substantial sum came from Wargaming, one of the World’s biggest game publishers, which contributed a generous $300,000 to our cause. Ultimately, we managed to secure a total of $500,000 in funding.