Think of the new AI as a junior manager on your team. A hard-working one, who can stay focused on many facts and aspects. But who sometimes makes very silly mistakes, because they’re junior. Or even think of an outsourcing agency that develops a mobile application for you. Would you trust your junior's work unsupervised? Would you leave an agency's operation on its own? Most likely not. Similarly, an AI needs your attention.
We use tools like ChatGPT or Midjourney to write or draw for us, but we tend to forget that this process isn't creation. It's a combination of analytics and synthesis, something the new AI excels at. Ask an AI to search for information and make a report or to suggest 50 ideas for a marketing campaign, and it will provide suggestions based on vast amounts of data. They are accurate often enough that it pays to use the AI with supervision. They might also be something you won’t expect to create yourself.
Interestingly, people tend to perceive AI's outputs - pictures, texts, and brainstorming ideas - as creative, but these outputs are actually derived from existing data. AI has access to the creativity of millions of people, allowing it to generate multiple ideas that you would deem as creative. What we take for creativity is actually the averaged creativity of many humans. AI doesn’t think outside the box, but its box is very big.
And yet, paradoxically, AI can help you get out of your own small human box when you're stuck staring at a blank page. I think the new AI’s place will be the "supervised assistance." It can handle the grunt work, by it also can kick-start your creativity when you're exhausted. It will provide you with good practices and the best ideas, saving you from endless Googling and eventual collapse from the amount of data to process.