Right now we aim to launch content in German, Spanish, and French, which will expand our sales geography. We also plan to further develop our own direct sales channels.
Regarding the overall development of our industry, we see interesting trends. After COVID-19, there has been a shift towards safe experiences: contactless, crowd-free, and based on self-service. The need for self-guided tours is now recognized by everyone, and it is discussed at events. However, there is a lack of understanding of how to effectively implement this. We started before the pandemic and have already experienced some failures before succeeding. Our key insight is that in this market, you don't win with fancy features. You need to offer a simple and intuitive functionality that the customer seamlessly receives without constantly looking at their phone. Conversely, newcomers try to integrate VR into their apps, and that doesn’t resonate with users. We tried that, we failed, and we now know how it’s done right.
Another aspect is how the market for content creators changes with the emergence of a platform for self-guided tours. Professional guides and tour operators can take their existing content and repackage it into an online experience for travelers, selling it in any volume through ready-made sales channels and earning royalties. Creating 10 tours can earn you $1,000 of passive income per month. Entire companies are emerging that are exclusively focused on a tour marketplace, similar to vendors of products for Amazon or AliExpress in retail. On the other hand, even those who were not previously involved in the travel market but are skilled at creating content, such as journalists, architects, historians, cultural experts, photographers, can now create online experiences and reach a wide audience of travelers.